Interesting interview. Your father and your grandfather (among others no doubt) and have trained you well! I also heard you speak at the forum in January mentioned early in the interview. I was very impressed how at such an early stage in your management of your family business you offered hard substantive advise as to those principles which guide your management. If possible could you list those 10 principles. I think they would be interesting and though provoking for readers to see and possibly comment upon. I know I would like to be refreshed as to what they are.

I wish you two all the best, but let me ask one other question which follows up on an answer you gave in this interview: do you have a strategy in place as to what you two will do to break a deadlock when the day comes that the two of you don’t see “eye to eye” on something which you both believe is equally important?

Thanks again and best of luck.

Marty Callaghan

In terms of promotional products, they are a very useful brand-building tool. Our 4 rules of thumb when working with a client on a promotional product is that they should be: useful, practical, have a high perceived value, and have a long shelf life.

Therefore, wherever possible we recommend that our clients use items that are not “throw-aways” but rather items that have a long-lasting impact.

Thanks again for your interest!

A question: How does Grossman balance its sustainability initiatives with growth of its promotional products business? Many people look on these products as “throw-aways.”

Thanks! and Congratulations on Your 100th Anniversary!