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After delays due to supply chain issues, the HTC One became available for purchase in North America through Sprint and AT&T on April 19th, 2013. With rave reviews of HTC’s newest smartphone continuing to populate the Web, some analysts are predicting the device will dramatically improve the company’s long-term prospects after several years of receding [...]
Released in consort with an earnings conference call on April 23rd, 2013, Apple’s earnings report provided, by most accounts, a mix of both positive and negative news for investors. Among other factors, iPhone and iPad sales came in ahead of expectations, but Mac desktop sales were down. While the company’s profit margin slipped partially due [...]
The mobile marketplace continues to grow as tablets become increasingly popular for their functionality, convenience, and portability. With warmer weather on the way, it is likely that some consumers will be abandoning their desktops for casual Web surfing in favor of tablets which can be taken outdoors and on the go. To determine the current [...]
BlackBerry 10, the latest operating system from BlackBerry, formerly known as Research in Motion, is the company’s most ambitious attempt to match the functionality of Apple- and Google-powered smartphones after years of receding market share. The operating system made its Canadian debut on February 5th, 2013 in the form of the full-touch BlackBerry Z10 – [...]
Windows 8’s relatively tepid rate of adoption has been well documented, including in this Chitika Insights article from back in December. However, with institutional contracts being a sizable portion of Microsoft’s PC business as a whole, the Chitika Insights team looked to examine how Windows 8 was faring on college campuses. To quantify this study, [...]
As Chitika is a data analytics company, before we filled out our bracket this year we wanted to develop a statistical method that would predict the outcome of each game. Then we read that Nate Silver was working on the same thing, and considering his track record, we backed off and concentrated on public perception [...]
In late August 2012, Chitika Insights observed Web traffic from OS X Mountain Lion users constituting more than 10% of all Mac-based Web traffic a month following its release. At that time, Mac developers were dealing with a decidedly fragmented operating system (OS) environment, with users of four separate OS versions each generating around 10% [...]
Late 2012 and early 2013 has revealed an important shift in Internet usage trends that will, undoubtedly, significantly impact online publishers in the coming months. Chitika Insights has observed a continually increasing number Internet searches for the term “sloth”, the medium-sized mammal native to the jungles of Central and South America. Today, another milestone was [...]
Recent analyst estimates point to mobile Internet usage overtaking desktop-based Web traffic as early as 2014. This isn’t a tremendous surprise. With smartphones, users have become accustomed to immediate communication and ubiquitous Web access, and with the advent of higher data speeds, users get a broadband-type Web experience via their mobile phone. Moreover, easy accessibility [...]
Update (3/20/13): Following reader requests for a more granular breakdown of Android OS distribution by version number, we’ve provided this additional information for the Samsung data sets in the graph below: In a March 14th, 2013 interview, on the eve of Samsung’s Galaxy S IV launch event, Apple marketing chief Phil Schiller went on the [...]
Tablets have been one of the most popular pieces of consumer technology during the current decade, especially in regards to North America. Research studies show that for the past three years, tablets have been the fastest growing mobile device segment, with a growth rate set to increase in 2013. Despite this momentum, smartphones have a [...]
With a market that continues to diversify across technical specifications and price points, tablets are increasingly making their way into the hands of consumers as a primary computing device. In its latest update of the Worldwide Quarterly Tablet Tracker, IDC raised its 2013 forecast for tablet sales up to 172.4 million units – an annualized [...]
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