Hiren Desai is a Partner at SOMA Technology Inc., which specializes in outfitting healthcare facilities with quality new and refurbished medical equipment.
A committed business and civic leader, Mr. Desai has dedicated himself to the medical equipment industry since 1992. He has earned a diverse experience – as a strategic business leader in various roles: successful entrepreneur, sales leader, medical equipment consultant, and community activist.
As an entrepreneur, Hiren founded two companies in India, which were a dedicated diagnostic lab and blood bank. Successfully developed and sold these businesses to take up new challenges and learning experiences. To grow and exercise his acquired skills on the international level, he moved to the USA and worked as a medical equipment business consultant, focusing on emerging markets, growth analyses, and strategic business planning.
With successful project implementation, he took up a new role, as a sales leader for the domestic USA market, focusing on ASC market segments. New challenges demanded understanding the target customers’ requirements and drawing solutions to ensure the engagement of customer buying experiences. Success in sales leadership in the domestic and international markets paved his way to obtaining a partnership in the company, which brought him back into an entrepreneurial role.
Performing on the worldwide scale, helped him test and develop his skills on: understanding regional market dynamics, business traditions, regulations, procurement culture of target customers, developing recurring business revenues and scalability, implementing data monitoring and analysis systems to understand results and develop strategies to ensure the best ROI.
Furthermore, he has gained knowledge covering the wide spectrum of equipment in healthcare facilities, like categories ranging from lab diagnostics & blood banking to medical imaging, pain management, operating room, EMS, ER, and ICU product ranges.
His experience and extensive network and healthcare industry knowledge – propelled his involvement with IAMERS, where he now serves as a board member. In addition, Hiren is associated with the Disabled Trust of India, a charitable organization dedicated to educating children with special needs. Mr. Hiren serves there as the international director.
SOMA Technology Inc.
166 Highland Park Drive
Bloomfield CT 06002 USA