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UPDATE (2/13/13 at 5:00pm ET): In order to provide some additional perspective as to iOS 6.1.1′s impact on the iPhone ecosystem in North America, Chitika Insights has generated the below graph. Using the same data set of millions of mobile ad impressions from the Chitika network, this graph represents the iOS version distribution amongst North [...]
While mobile Web browsing devices have firmly cemented their place in our daily lives, the battle between Android and iOS is as hot as ever. Between the smartphones and tablets running their respective operating systems, Apple and Google lay claim to the vast majority of mobile users worldwide. At the end of November 2012, Chitika [...]
According to a recent report from market research firm Kantar Worldpanel ComTech, Apple’s iPhone has edged out Android’s share in the U.S smartphone marketplace. The research study found that iPhones currently hold a 48.1% share of U.S smartphone sales, while Android holds a 46.7% share. Kantar attributed Apple’s increase in share, in large part, to [...]
It’s no secret that mobile devices are growing more and more valuable to Web developers, manufacturers, and marketers alike. This mass-movement that shifted the importance from desktops to mobile devices was dictated overwhelmingly by the popularity of Apple and Android products. This summer has marked Google and Mozilla’s full commitment to the mobile platform. In [...]
Apple released iOS 6 Beta 3 to developers on Monday, July 16th, and, as with previous releases, there was a significant amount of interest from the software development community. Apple’s newest OS will include features such as a settings menu in the Maps app, allowing the user to control specifications including navigation voice volume and [...]
New Live Tracker Monitors Chrome for iOS Adoption in Mobile Market in Real Time On June 28th, Google announced the availability of its web browser, Chrome, on iOS 5, which over time may serve to shake things up. Until now, Safari has seen little to no competition from any mainstream browsers in the iOS environment. [...]
Travel website Orbitz recently found that Mac users were 40% more likely to book a four or five-star hotel as compared to PC users, and are now displaying more luxurious travel options for Mac users accessing their site. Orbitz’s strategy highlights a growing move towards segmentation in the online space, and how new technology is [...]
According to a U.S survey by Frank N. Magid Associates for the Online Publishers Association, the ownership of Android tablets has almost closed the gap of iPad ownership. This study reports that 52% of tablet owners have an iPad, and 51% have an Android tablet (there are some tablet owners with both an iPad and [...]
In light of the growth of mobile, Chitika Insights conducted a research study investigating the click-through-rate (CTR) of both Android and iOS to illustrate the potential of each platform as the mobile industry continues to grow. Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads 20 April 2012 [...]
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