Chitika Insights investigated the importance of ad location on a webpage by distinguishing between ads above and below the scroll. With a week’s sample of millions of impressions from within their network, they found the click-through-rate of ads above the fold is 0.484% while the same for those below the fold is 0.334%.
The Business Leader Post is pleased to provide this data report from Chitika Insights, the research arm of the online advertising network Chitika. If you have a question concerning the data in this report, please contact the Chitika Insights team at insights@chitika.com.
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